100+ Stores With Military Discounts: The 2026 Master List

Hundreds of national retailers, restaurants, and service providers quietly offer military discounts to active duty members, veterans, reservists, National Guard, and often their spouses and dependents. The trouble is that these programs are scattered, the percentages change, and not every cashier knows the policy. This master list pulls the most reliable, well-known programs into one place and organizes them by category so you can plan a shopping trip, a road trip, or a phone upgrade around real savings. Many of these brands offer somewhere around 10% off, but terms shift constantly — treat every figure here as a starting point and always confirm the current offer on the official site before you buy.

Want to skip the reading and see live offers tied to your location? You can search verified discounts near you any time, then come back to this guide to understand the fine print behind each program.

A quick word on eligibility before we dive in. "Military discount" rarely means active duty only. Most programs on this list also cover veterans, retirees, reservists, National Guard members, and Gold Star families, and a growing number extend the same rate to spouses and dependents. The catch is that each brand defines its own eligibility, sets its own renewal window, and decides whether the offer stacks with sales or coupons. Reading those three details — who qualifies, how often you re-verify, and whether it combines with other promotions — is what separates a small saving from a great one.

How Verification Works

Almost every store on this list requires you to prove your military status before the discount applies. There are three common paths. ID.me is a third-party identity service used by many large online retailers; you create one account, verify your service once, and reuse it across hundreds of partner sites. SheerID works similarly but runs invisibly in the background at checkout — you enter your name and service branch on a brand's site and SheerID confirms eligibility instantly, usually without a separate login. The third path is the simplest: showing a physical military ID, VA card, or veteran-designated driver's license in person at the register. A handful of retailers also accept the ID.me or SheerID wallet on their app. Knowing which method a store uses saves time — set up an ID.me account first and you will breeze through most online checkouts.

Home Improvement

Home improvement is one of the strongest categories for military savings, and the big-box chains run year-round programs rather than one-day promotions.

The Home Depot — Offers a year-round discount (commonly cited around 10%, capped per transaction) for active duty, retirees, and veterans enrolled through its Military Discount Benefit; verify and enroll in the app or online.
Lowe's — Runs a similar everyday 10% program through its MyLowe's military membership; verify once via the website and the discount applies in store and online.
Ace Hardware — Many independently owned locations offer a discount that varies by store; ask the local owner and verify policy before checkout.

Apparel & Footwear

Clothing brands lean heavily on ID.me and SheerID, so most of these are easiest to redeem online.

Nike — Typically around 10% off online and in store with military verification through SheerID; confirm current terms at checkout.
Adidas — Offers a military discount (often near 30% on full-price items) via SheerID for online orders; verify the live percentage on the official site.
Under Armour — Long-running military program, frequently around 10%, verified through its site; terms vary by promotion.
Columbia — Provides a verified military discount online; the exact percentage varies, so confirm before purchase.
Carhartt — Offers a military and first-responder discount through verification; check current terms on carhartt.com.
Levi's — Frequently extends a military discount via SheerID; the rate changes, so verify at checkout.

Tech & Electronics

Tech discounts are often modest in percentage but large in dollar terms given the price of devices.

Apple — No public military storefront, but eligible members can access education-style pricing through approved channels; verify availability before assuming a rate.
Samsung — Runs a dedicated military and government program with savings that vary by product; verify through the Samsung military portal.
Dell — Offers a military discount and member coupons through its government/military storefront; rates vary by configuration.
Microsoft — Periodically offers military pricing on devices and services; confirm current eligibility on the official store.

Mobile Carriers

Carriers offer some of the most valuable recurring savings because the discount applies every month.

Verizon — Military and veteran plans with monthly per-line savings; verify status through the carrier's military signup.
T-Mobile — Offers dedicated Military plans (its Magenta Military tier) with discounted monthly rates; verify via ID.me.
AT&T — Provides a military and veteran discount on qualifying unlimited plans; verify through ID.me and confirm the current percentage.

Travel & Hotels

Travel deserves its own deep dive — see our dedicated travel discounts guide for booking-desk tricks — but here are the anchors.

Marriott — Government and military rates across most brands; book through the military rate filter and carry ID at check-in.
Hilton — Dedicated military rates, often below the standard government rate; available to active duty, reserves, and veterans.
IHG — Government and military rates across Holiday Inn, Crowne Plaza, and more; verify rate eligibility at booking.
Airlines (Delta, United, American, Southwest) — Military fares and baggage waivers vary; the best rates often require calling the airline's military desk.
Car rentals (Enterprise, Hertz, Avis) — Discounted rates and waived young-driver fees on official orders; confirm with a corporate/military code.

Dining

Restaurants are a mixed bag: a huge number offer free meals or steep discounts on Veterans Day, while only some maintain a year-round discount. Always clarify which one applies before you order.

Year-round (varies by franchise): Applebee's, Chili's, IHOP, Denny's, Texas Roadhouse, and Outback Steakhouse frequently offer everyday military discounts at participating locations — confirm with your local restaurant since franchises set their own policy.
Veterans Day standouts: many of the same chains plus Olive Garden, Red Lobster, and Buffalo Wild Wings offer free entrees or appetizers on November 11; bring military ID and verify the day's offer.

Auto

Automakers run military appreciation programs that stack on top of standard incentives, often worth far more than a retail percentage.

Ford — Military Appreciation bonus cash on eligible new vehicles; verify eligibility and current cash amounts at the dealer or on Ford's site.
GM (Chevrolet, GMC, Buick, Cadillac) — Military discount pricing program with a verified authorization number; confirm current terms before purchase.
Auto parts (AutoZone, Advance Auto Parts, O'Reilly) — In-store discounts that vary by location; ask at the counter and show ID.

Outdoor & Recreation

Outdoor retailers and public lands are especially generous to service members.

Bass Pro Shops & Cabela's — Regular military discount days and ID.me-verified online savings; percentage varies by event.
REI — Discount availability varies and is not always advertised; check current member and military terms before counting on it.
YETI — Offers a military discount through ID.me verification on its site; confirm the live rate.
National & state parks — The free Interagency Military Annual Pass and the lifetime Veterans/Gold Star pass cover entrance fees at thousands of federal recreation sites; get yours through the National Park Service.

The parks passes alone can justify a weekend road trip: a single annual pass replaces per-vehicle entrance fees that add up fast across a summer of camping and hiking. Pair that with a verified discount at the outdoor retailer where you buy your gear and the savings compound. Before a big outdoor purchase, it is worth a quick search for verified discounts near you so you are not leaving a stacked deal on the table.

Subscriptions & Streaming

A growing number of digital services offer military pricing — small monthly savings that add up across a year.

Streaming & music (varies): several services periodically run military or first-responder offers through ID.me; availability changes, so verify before subscribing.
Software & security suites: some providers offer military pricing on annual plans; confirm current eligibility on the official checkout.
Fitness & wellness apps: a number of subscription apps extend discounts via SheerID — check the app's promotions page.

Found One We Missed?

This list grows because the community keeps it current. If you spot a program that isn't here — or a percentage that changed — please submit it so we can verify and add it. You can also cross-check any brand against the running directory at Military.com Discounts and look for deeper, brand-specific walkthroughs on our blog.

Conclusion

The single most valuable habit you can build is asking five words at every checkout: "Do you offer a military discount?" Many programs are unadvertised, and a polite question with your ID ready unlocks savings the website never mentions. Bookmark this page, set up your ID.me account today, and search verified discounts near you before any major purchase. Percentages will keep changing, but the core rule never does — verify the current terms on the official site, then enjoy the savings you have earned.